Supported by its lighthearted and poignant television commercial, the chocolate brand aims to remind Filipinos that the unselfish act of kindness and generosity in reaching out makes both them and the other person feel good, as inspired by the softness and deliciousness of Cadbury Dairy Milk. CONTRIBUTED POSTER
FILIPINOS are genuinely kind and generous, but due to their differences, it's easier for them to do nothing, detach themselves and build barriers around each other. However, Cadbury Dairy Milk wishes to inspire Filipinos to reach out and share meaningful moments with others through its smooth and creamy chocolate goodness. Cadbury believes true generosity lies in this act of reaching out and showing a little softness in order to make goodness happen.