THROUGHOUT the pandemic, and as we traverse this post-pandemic world, paramount in our lives has been the need to reboot, to press that Refresh button, and make the little, but important, adjustments that spell the difference in how successfully we navigate our constantly evolving scenario. In fact, some of these adjustments may not have been so little — but the common thread running through them is how these decisions are meant to improve our lives; our positive response to the crisis we were engulfed in.

Just like people, corporations also had to exhibit this talent for 'refreshing' — a chance to exhibit both a stronger, more urgent capacity to evolve, and the leadership qualities to be a beacon for the community and help shine a light on recovery. In this regard, SM and their recent #SMGreenMovement and #SMGreenFinds were examples of initiatives that took the new consumers on a journey of sustainability awareness and education.