CHERY Auto Philippines' distributor, United Asia Automotive Group Inc. (UAAGI), redefines Filipino motorists' concept of automotive luxury, electrification, and performance, with its theme 'Innovation Revolution' at the 8th Philippine International Motor Show (PIMS) at the World Trade Center in Pasay City from September 15 to 18, 2022.

CHERY has started the innovation movement that brings the experience of advanced automotive technologies previously available only to a few, now to a broader Filipino motoring public. The brand focuses on the fast-growing number of buyers who want value but desire more luxury, fuel-savings performance, and technology in a crossover.