BIG technology trends at IFA Berlin are connectivity, sustainability and smart living. A tour of the product innovations from Siemens, Miele, Bosch and Panasonic showed some examples of these trends.

'Europe is very advanced in acting on sustainability and therefore is a key region to spearhead our environmental agenda. To embed the sustainability mission into our business strategy, the Panasonic Group has launched 'Green Impact,' a strategic vision which outlines our commitment and actions to 'Net Zero' by 2050,' explains Masahiro Shinada, president and CEO of Panasonic Corp. With its Green Impact plan (GIP), Panasonic aims to contribute to tackling environmental issues, focusing specifically on massive carbon reductions and circular economy. Panasonic's commitment to sustainability with its two focal points carbon neutrality and circular economy is shown at their IFA booth in the hall 'HUB27,' which covers over 5,000 square meters.