MANILA Electric Company (Meralco) subsidiary Bayad, the biggest and widest multi-channel payment platform in the Philippines, emerged among renowned marketing brands during the 2022 Asia Pacific (APAC) Stevie Awards, a premier award-giving program designed to reward and celebrate the positive contributions of organizations and professionals across 29 nations of the Asia-Pacific region.

Judged by an independent panel of industry leaders and marketing experts, Bayad bagged the Bronze Stevie in the Innovation in Rebranding category, where it articulated its brand transformation in its essay entry titled 'Meralco's Bayad Center to Bayad: How a traditional bills payment brand authority in the Philippines adapted to the digital age.'