BUSINESS owners must consider reviewing their product competitiveness and beefing up their sustainability plans in order to maintain profitability and growth in a long-term pandemic environment. This was the advice given by entrepreneur and business strategy consultant Professor Maya Herrera to small and medium enterprises in the webinar 'Bright Business Blueprint' mounted by Sun Life Philippines.

With the Covid-19 pandemic causing significant changes in supply chains, distribution channels, and even consumer behavior, pre-pandemic prices may no longer reflect real costs.