MARKETING data and analytics firm Kantar, in its pilot release of the Shopperscope study, observed key changes in the spending habits of Filipinos from 2018 to 2022, as a result of the pandemic.
It revealed that while households still prioritize basic needs and utilities on their monthly expenses, they have also developed five habits that will continue to impact and shape how they spend in the future, especially in the post-Covid era.
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