UNIVERSAL Robina Corp. (URC) has entered the spiked spirit category with the Chill brand.
"Our new drink, Chill Spiked Spirit, will offer a refreshing, laid back drinking experience, with just the right kick, minus the heavy feeling," URC Chief Marketing Officer Mian David said. "Here in URC, our purpose is to delight consumers with better food and beverage choices. Chill is an embodiment of that purpose. It's better than others because it contains real fruit juice and just the right level of alcohol plus zero added sugar."
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