AN estimated $22 million in business leads was generated following the successful business mission to Tokyo by top executives from the creative industry in the Philippines.

Organized by the Philippine Trade and Investment Center in Tokyo (PTIC Tokyo) — the field office in Japan of the Department of Trade and Industry (DTI) — the first post-pandemic business mission to Tokyo was comprised of delegates from the Game Development Association of the Philippines, Cybercraft Philippines Association, Creative Content Creators Association, and officials and members of the Cebu Chamber of Commerce.