Creating brand loyalty by being a true SME partner

By Marcus Erlano

Aug 20, 2022 12:11 am

IN customer relationships, customers and vendors tend to drift apart. Think of them as two boats in the middle of a lake. Not having a post-sales strategy increases the likelihood of the boats eventually ending up far from each other. We have people at the helm: our account and relationship managers. We have the oars to move the boats: our modes of communication.

Still, we have the same paradoxical effect on our customers.

Already have an active account? Log in here to continue reading.
Or
Subscribe to the Premium Subscription plan to access this subscriber-exclusive article.

Related Articles

PCC extends review of Mynt-ECPay deal

Peso regains ground; drop blamed on dollar

No evidence PH makes fake medicines – Ipophl

Ipophl partners with influencers

Farmers, fishers get typhoon relief funds

Fintech startup to apply for thrift bank license

DA issues guidelines for pelagic fish imports