ORGANIZATIONS have a vision that they aspire to turn into a reality. Insurance companies have a dream of seeing individuals, families and businesses protected against the tragic consequences of unforeseen events like critical illness, untimely death or natural calamities. Leaders, however, realize that turning a vision into reality involves a process that requires the dedication and collaboration of all the members of the organization.
The process starts with the leader sharing the vision. That is, where he intends to bring the organization. He sets a very clear direction toward that destination and lists down priorities in support of that vision. While clarity of the vision is paramount, this phase is necessary to get the buy-in of everyone. When people see in the vision what is in it for them, they will engage and support the initiatives to turn that vision into reality.
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