The Sunday Times Magazine > Cover Story
How passion makes recovery possible for Singapore

Since its inception in 2017, Singapore's Passion Made Possible campaign has effectively guided the small but proud Southeast Asian nation to become one of the top countries in the region.

Indeed, it was the Singaporean's passion for its own distinct flavors that catapulted hawkers' cuisine to international fame. A passion for innovation that likewise turned many start-ups into lucrative businesses. A passion for design and nature integration that ultimately gave life to the wonder of Marina Bay Sands, Garden by the Bay, Changi Airport and other iconic Singaporean structures.