The Philippine movie industry is indeed one of the industries severely affected by the Covid-19 pandemic. It became more difficult to produce and market Filipino movies due to the restrictions in place thereby affecting the film producers, movie theater operators, and patrons. And in spite of the recent reopening of cinemas in the country, many are still hesitant to watch films inside movie theaters due to the long stay inside an enclosed venue.

This challenge is compounded by the existing decline of movie ticket sales in the country due to the various online platforms that evolving technology made available.