WHEN data abuse is discussed, people immediately think of data breaches or data leaks. Data privacy and data security are interrelated; they are generally considered the same. They are not.

The National Privacy Commission (NPC) has been ramping up its efforts to boost data privacy adoption in the country, but the Philippines remains a long way to go in terms of instilling data privacy as a culture. In a conversation with The Manila Times, Gibu Mathew, vice president and general manager of Asia-Pacific at Zoho Corp., shares his insights and expertise on various issues surrounding data privacy, data security, the privacy of business data and consumers, and concerns about remarketing as an avenue for data abuse.