WHEN online shopping becomes a trend, they said every physical store needs a webshop, now you often hear the opposite. Since a physical store provides key services, an online shop cannot possibly offer, they can complement each other in two directions, both with their unique services.

Many online stores now offer both: you order online and collect your purchase in a physical store nearby. This way customers can order online while also receiving personal advice and easy return process. Now you can have the best of both worlds.