The future of marketing research

By Reynaldo Lugtu Jr.

Jul 29, 2022 12:11 am

IT was an opportune time to speak in front of marketing researchers during a Marketing and Opinion Research Society of the Philippines Inc. meeting as the profession is faced with shifts in consumer behavior, technology, data, and how companies and brands respond.

What will marketing research look like in 2030? The field involves the systematic gathering, recording and analysis of qualitative and quantitative data about issues relating to marketing products and services.

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