FOR anyone who loves to enjoy pandesal (salted bread) for breakfast, merienda (afternoon snack) or even as a midnight snack, one will be glad to discover that Gardenia, the leading bread manufacturer in the Philippines, along with the other members of the Philippine Baking Industry Group (PhilBaking), now offers Pinoy Coco Pandesal.

A joint project of the Department of Trade and Industry, Department of Science and Technology, Department of Agriculture, PhilBaking, and the Virgin Coconut Oil Producers and Traders Association of the Philippines Inc., the launch of Pinoy Coco Pandesal serves to address the rising cost of wheat flour in the global market. At the same time, it is an initiative that will benefit coconut farmers in the country.