TEN hours and 27 minutes. This is the average time Filipinos ages 16 to 64 years old spend browsing the internet and staying online. According to social media management firm Hootsuite and creative agency We Are Social's Digital 2022 Global Overview Report, Filipinos are among those who spend the longest time connected online.

The results are not surprising. It is not hard to find someone busy tapping at a phone on a bustling street in the Philippines. When not messaging friends and family, we resort to taking TikTok videos or food snapshots for Instagram feeds. These became more commonplace when the pandemic hit. We relied heavily on mobile apps to transfer money, pay the bills and satisfy food cravings. No surprise there and probably the better question to ask is: Just 10 hours? Based on what we see, it does seem like Filipinos spend more than 10 hours online daily.