FROM the early motorsport successes of the Bugatti Type 35 to the reveal of the era-defining Chiron, 'French Racing Blue' has been a core part of the Bugatti identity and a way of life. It became a symbol of the dominant Bugatti performances at motorsport events all over the world, and has since come to represent the very best of French engineering, innovation and design. As Bugatti enters an all-new era, French Racing Blue will once again be reimagined.

Achim Anscheidt, Design Director of Bugatti, said: 'French Racing Blue means passion, it means motorsport pedigree and it means patriotism. Early French racing cars, including many of the all-conquering Bugatti Type 35 models, wore a vibrant shade of blue instantly recognizable to crowds as they roared past at more than 100 mph.'