RETAIL has overcome different crises over the years, which made it one of the most resilient industries ever existed. However, that doesn't mean retailers weren't caught off guard when one of the most appalling challenges came — the Covid-19 pandemic. Two years ago, lockdowns were imposed to halt its continuous spread which resulted in the closing down of a lot of businesses.

Fast forward to the present, the retail industry has finally transitioned to the new normal and is now gearing up to successfully shift to the path of recovery. But how did the retailers do it? Was there a playbook they followed? What are the strategies they implemented to get to where they are now?