Public Square
Homonym leads Home Credit brand refresh with Sonic

MUSIC is a big part of our lives. Not only is it used to portray feelings we can't say in words, but it is also used as a marketing strategy that can help brands cross boundaries and reach target markets.

By analyzing the songs that are heavily rotated in playlists and using audio data, Homonym taps the power of sonic branding as a marketing strategy that can help make a greater impact on any kind of project or campaign. Homonym is a full-service agency that specializes in end-to-end music marketing and innovative audio solution.