IN celebration of Privacy Awareness Week, Union Bank of the Philippines (UnionBank) continued its Selyado 4.0 series of weekly e-learning sessions. These were conducted to educate micro, small and medium enterprises (MSMEs) and highlight the importance of data privacy in the digital age.

The first topic, 'Data proficiency for beginners,' had for its main speaker Edwin Concepcion, the Straits Interactive Pte. Ltd. Association of Southeast Asian Nations head of Data Protection as a Service or DPaaS. He gave an introduction on data proficiency — what it was, how it could be done and why organizations needed to prioritize it. Concepcion defined data proficiency as one's capacity to utilize data to positively impact an organization. For MSMEs, he noted that its benefits included improved operational efficiency that, in turn, lowered operational costs and created better experiences for customers.