THE Duterte Administration will conclude a P14-billion contribution by the e-commerce community in the Philippines from its 2020 revenue of P12 billion. The industry players attribute the increase primarily on the consumer behavior that was developed during the pandemic where most consumers learned the value and convenience of online shopping. E-commerce Association of the Philippines (ECAP) President Nani Razon is optimistic that President-elect Ferdinand "Bongbong" Marcos Jr. will continue and support the e-commerce sector to multiply its revenue up to the end of his term. Chairman Jhopet Fines added that the victory of Marcos and Vice President-elect Sarah Duterte-Carpio is an indication of how powerful social media is, directly assuming the power of digital marketing. ECAP is very much looking forward to the new administration's continuance of bringing in more opportunities and support for the digital commerce industry, especially the infrastructure for information communications and technology. ECAP Vice President for Trade Relations Raffy Canare also seeks the support of the private sectors, particularly the local telecommunications companies, to improve its services.