Heineken reestablishes corporate identity in PH

by The Manila Times

Jul 03, 2022 12:29 am

FILIPINO beer lovers have more reason to celebrate as Heineken, maker of the world's most international premium beer, boosts its presence in the Philippines by reestablishing itself with a new corporate identity.

The move comes following the Dutch brewer's recognition of the Philippines as one of the major drivers for growth in Southeast Asia, considered a top region in beer consumption.

Michael Vainio as country manager helms operations as Dutch brewer eyes PH as key growth market in Southeast Asia. CONTRIBUTED PHOTO

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