WHILE parents may have diverse views in child rearing, they all share the same goal of raising their kids to be a Batang Matibay with tibay ng katawan, isipan at kalooban (strength of body, mind and spirit) to prepare them in their journey toward a better tomorrow.

Bear Brand recognizes every parent's need for a trusted partner to raise a Batang Matibay. For over 100 years, it has been committed to building and strengthening generations of Filipino families with tibay ng katawan, isipan at kalooban through the Gabay sa Tibay program, a holistic nutrition education program that educates moms on the signs of tibay and the importance of providing tibay nutrition in every glass of Bear Brand Fortified.