Lazada recently announced its new brand proposition, 'Add to Cart. Add to Life.' alongside the launch of LazLive+, a curated interactive live content series that brings together recognizable, authentic and trusted experts to share fresh tips and skills with shoppers.

With the increase in adoption of eCommerce across Southeast Asia since the onset of the pandemic, online shopping has since integrated itself into consumers' everyday lives. Shoppers now head to eCommerce platforms for exciting and entertaining content and seek out the latest fashion and beauty trending assortment.