Outdoor toy market growth continues

By The Manila Times

Jun 25, 2022 12:19 am

BRANDS can offer designs that encourage outdoor play for kids of all ages while supporting sustainable initiatives as parents look to nature-based activities to bolster their children's physical and mental well-being amid the pandemic.

Kelly Bongrain, a client specialist at trend forecasting company, WGSN, said the outdoor toy market has grown in importance, representing around 23 percent of the total toy segment in 2021, following the pandemic and periods of staying at home in lockdown.

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