The gin-drinking culture is very much alive in many countries, especially in Europe. Gin has been around since the 17th century but it has remained popular, hip and loved by many to this day. The enduring fame of the drink can be attributed to its cool vibe. For this reason, a special day was dedicated to all gin lovers across the globe. Held every second Saturday of June, World Gin Day was first celebrated on June 13, 2009, in Birmingham, England.

In the Philippines, gin is synonymous with brand Ginebra San Miguel, the country's pioneering gin and the oldest consumer brand still in the market today. The brand led the first World Gin Day celebration in the Asia Pacific region in 2014, coinciding with its 180th anniversary. Since then, the World Gin Day celebration in the Philippines has become a much-awaited, month-long event for gin enthusiasts.