THE dad bakers of homegrown food chain Conti's Bakeshop and Restaurant are a special kind of hero. They are tough and soft and sweet at the same time, both at work and at home. They are not just a part of the team that whip up the brand's beloved cakes and pastries by the thousands daily at the Conti's commissary.

They are fathers who work hard to provide their families with a better life while helping other families all over the country mark their special occasions, and even ordinary moments, with delightful celebrations.