COVID-19 paved the way for a new normal. With people afraid of leaving their homes, online shopping spiraled and boomed. This was the formula that kickstarted Rose and Chari's ventures. 'The pandemic was the great equalizer. It gave new opportunities to those whose eyes are constantly seeking,' said the company's leading Chief Executive Officer (CEO) Rose Tolentino.

While many slowed down, the duo went the opposite direction and launched not just one but multiple brands from personal care to men's care, and later, to food.