THE supply chain industry needs end-to-end visibility to enhance cargo flow and enable shippers to make cost-effective decisions.

Martin You, sales director for the Asia Pacific at E2open, said supply chain visibility — especially in logistics — is crucial. The data gathered can be used to create real-time insights into potential supply chain disruptions and respond accordingly. 'Without end-to-end visibility and realistic arrival estimates, shippers are not able to proactively make cost-optimized downstream adjustments,' he said.