Public Square
The making of the modern dad

AMERICAN CREW interviews Filipino dads about their passion, dreams and style.

Fermil Anonuevo, franchise operator of café and food stalls around the metro, hovers over daily operations, and right after work, he finds time to take on his son's math lessons and ends the day with some story time. Like many working dads, he is aware that he is a common target of stress-causing flaking and dandruff. That is why American Crew Anti-Dandruff Shampoo is part of his daily routine, ensuring that early signs of two of the top scalp issues — dryness and oiliness — are addressed, leaving his hair and scalp refreshed and invigorated while making it hydrated and moisturized all day long.