Over the years, Disney Princess heroines have continued to inspire fans of all ages — be it the warm and sincere Cinderella who believes in her dreams; the confident Belle who dares to be different and yearns for adventure; or the curious and brave Ariel who stands up for what she wants. For this reason, BYS Philippines has made magic with the launch of its Disney Princess Collection.

'BYS has always been a brand that encourages being yourself, offering tools to define your own style, express your curiosity, creativity, confidence, and how capable you are of fiercely loving yourself—similar to the way iconic Disney characters have also emboldened us,' explained Angie Goyena, president of local distributor iFace, Inc. during an exclusive media event for its launch.