Samantha Betia is only the second representative from the Philippines to earn a place at the highly competitive The Creative Academy program. CONTRIBUTED PHOTO
PUBLIC relations and sustainability practitioner Samantha "Samie" Betia joins the prestigious Cannes Lions Creative Academy at the International Festival of Creativity in Cannes, France this June 2022. The world 's premier event in the advertising and creative industry gathers over 10,000 participants yearly to learn from and celebrate the world's best creative work, and offers opportunities for networking with visionaries and future experts in the field.