BTS Goals. Be The next South Korea. No one can deny the explosive success of the South Korean brand in the global market. Hallyu, or the 'Korean Wave,' created a phenomenal growth of Korean culture and popular culture encompassing everything from music, games, cuisine, and especially their cinema. For most countries, this is the dream.

South Korea, however, did not make this happen overnight, not even in one to three years. It took them decades of consistency and intentional effort to get to where they are now. It took the collaboration of the government and the commitment of the private sectors to see the global potential of the entertainment and media industry as a critical driver for the future national economy and a catalyst for building their country's influence on a global scale.