INITIATIVE, the culturally-driven global communications agency within Mediabrands, have launched a 200 for 2M donation drive for Ukraine, in particular children of Ukraine who are affected by the ongoing conflict.
"Through this simple collective effort we hope to help give Ukrainian children a chance to start their lives again," says Melody Laogan, Initiative managing partner. Co-managing partner Paul Atienza adds, "We want to illuminate the way and be a force of positive change in the industry with this humble effort."
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