Videoconferencing hinders creativity, study finds

By Agence France-Presse

Apr 28, 2022 12:55 am

PARIS: People are worse at coming up with creative ideas during a video call compared to meeting in person, a study said on Wednesday, suggesting that workplaces should prioritize brainstorming sessions for the office.

The pandemic has changed the nature of office work, propelling a massive rise in videoconferencing that looks unlikely to abate as homeworking becomes more entrenched across the world.

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