KANTAR, the world's leading data, insights and consulting company, announced on March 1, 2022, that PLDT Inc., the Philippines' largest, most diversified and fully integrated telecommunications company, and Smart Communications Inc. (Smart), PLDT's wholly owned wireless subsidiary, have selected Medallia as the customer experience platform of choice, with Kantar supporting the implementation efforts across PLDT and Smart. Kantar and Medallia Inc., the global leader in customer and employee experience, joined the PLDT team at a digital signing ceremony to formalize the partnership.

'A large part of our commitment to provide world-class connectivity for all Filipinos is to empower our people and processes with technology that allows them to render the best customer experience,' said PLDT and Smart President and CEO Alfredo Panlilio. 'Our engagement with Medallia and Kantar gives us this technology and empowers us to listen and respond to our customers more effectively, as they are our North Star for all group-wide efforts.'