The Philippines’ largest telecommunications company taps into Kantar and Medallia to continue being the market leader in customer experience, leveraging on a digital platform. CONTRIBUTED GRAPHICS
KANTAR, the world's leading data, insights and consulting company, announced on March 1, 2022, that PLDT Inc., the Philippines' largest, most diversified and fully integrated telecommunications company, and Smart Communications Inc. (Smart), PLDT's wholly owned wireless subsidiary, have selected Medallia as the customer experience platform of choice, with Kantar supporting the implementation efforts across PLDT and Smart. Kantar and Medallia Inc., the global leader in customer and employee experience, joined the PLDT team at a digital signing ceremony to formalize the partnership.