DIGITAL financial services leader PayMaya has launched its cryptocurrency (crypto) feature through its all-in-one finance app experience, enabling Filipinos to easily buy and earn digital assets such as Bitcoin and Ethereum for as low as P1.

The new offering is part of the company's overall thrust to go beyond payments by making financial services like crypto more accessible to the general public. PayMaya is both an Electronic Money Issuer (EMI) and Virtual Asset Services Provider (VASP), licensed by the Bangko Sentral ng Pilipinas (BSP).