AS early as 30 years ago, businesses had to make a tough choice: prioritize profit or save the planet. Focusing on environmental initiatives was expensive even back then. The costs for going green were steep and corporations saw little returns in such a scenario. This pushed them to question whether adopting environmentally friendly practices posed a win-win situation.
Today, embarking on sustainability initiatives is not just a choice but an imperative. Businesses must contribute to environmentally sound measures as part of their environmental, social and governance (ESG) programs if the goal of saving our ailing planet is to succeed. The responsibility cannot be borne by advocates and individuals alone; companies should also take up the advocacy.
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