LOCAL and regional fast-moving consumer goods (FMCG) players must level up their e-commerce capabilities and transition from the brick-and-mortar world to online retail to meet consumer demand, e-commerce enabler etaily said.
In a statement, etaily co-founder and Chief Executive Officer Alexander Friedhoff said the FMCG market is now becoming more digitally driven as customers opt to use online marketplaces and e-wallets to browse and shop.
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