No word better can describe moms pouring out their resourcefulness, creativity, and heart to provide their families the best life possible than madiskarte. The pandemic only saw more of madiskarte moms, many of whom have ventured into online businesses to augment their household income.

Recognizing these moms and their invaluable entrepreneurial spirit, PLDT Home Biz held the inaugural Gawad Madiskarte online during International Women's Day. Hosted by PLDT Home Biz ambassadors Dominic Roque and Roxanne Montealegre, with performances from Jed Madela, Fana, and Gigi de Lana and the Gigi Vibes band, the event awarded six mompreneurs whose stories of hard work, tenacity, and success stood out among 327 entries from all over the Philippines.