THE conversations about how the pandemic has changed the way retailers do their business continue, especially since retailers still face significant shifts amid the 'never normal.'

In a virtual event, 'Retail Reimagined: How Technology Changes the Game of Retail in 2022,' hosted last January by the Philippine Retailers Association (PRA) and co-presented by SAP SE, Gabriel Lorenzo Santos, industry business architect for retail and consumer products at SAP, discussed how technology is used to push the boundaries of retail and how it prepares retailers to what is yet to come.