With movie queen Bea Alonzo's much-awaited collaboration with the country's leading nutraceutical company, Beautéderm Corporation, it seems like the health and beauty brand has managed to fulfill its goal to gather Philippine Entertainment's biggest and most important stars as brand ambassadors.

A veritable showbiz celebrity herself nowadays, company President and CEO Rhea Anicoche-Tan was beside herself at Alonzo's grand launch at a Quezon City hotel last week, first as an unabashed fan and, of course, as the visionary and accomplished businesswoman that she, more importantly, is.