IN Filipino, the word pag is an affix (panlapi) that modifies a word to express an action, identify an event, or to declare the completion of an act or phenomenon that is described by the root word. It is but fitting then that this three-letter word ushers in the acronym of the Philippine Amusement and Gaming Corp. (Pagcor). Because pag in Pagcor is pagtulong (aid), pag-alalay (assistance), pagkalinga (care), pagkilala (recognition), and most importantly pagsilbi sa bayan (service to the nation).

Pagcor, though, has resisted the false charm of narcissism and without much fanfare commits simply: that they exist as a 'responsible partner of the Filipino people' and the government 'partner in nation building'. This as Pagcor continues to epitomize what corporate social responsibility really is in a society that is suddenly having a penchant for one unethical word - deniability.