RUSTAN'S welcomes the new season with Life in Full Bloom, a bright and cheerful campaign inspired by the uplifting hues of a warm summer garden. The messaging is a play on the idea that no two flowers are the same. In fashion, this can be seen through the way customers express their personalities through their style. The campaign also brings to mind children, as they grow and discover what their true potential and talents are.

It's time for the freshest summer yet as Rustan's invites shoppers to make the most of the season by gearing up and completing essentials at the Summer Shopping Weekend, featuring items and activities suited for every member of the family.