KEEPING with its commitment to promote and enhance public health among local Filipino communities across the country, Pfizer Philippines Foundation Inc. (PPFI) has partnered with Manila-based international nongovernmental organization Asia Society for Social Improvement and Sustainable Transformation (Assist) for a program called Likayan to raise awareness on breast self-examination (BSE) techniques for early detection of breast cancer.

As part of the partnership, PPFI and Assist have begun administering health care and educational services to underserved women in the town of Balayan, Batangas. Their efforts mainly involve the teaching of breast self-examination techniques. They are also capacitating and empowering community leaders composed of teachers, youth leaders, midwives and health care workers, as well as training a network of Community Champions to become master trainers and further spread awareness of BSE.