THIS month has seen the country, especially the capital, ease into the new normal with a minimum alert level in place. People are now free to go out, catch up with family and friends, and make up for the lost time that the pandemic took over the last two years. The physical meet-ups and get-togethers are making for the emotional connections affected by the pandemic — something that Zoom cannot 100-percent address — considering how close-knit Filipinos are.
However, most activities in the last two years have transitioned to online, especially those relating to consumer behaviors. Similarly, most of the jobs in the private sector also transitioned or pivoted online to ensure that productivity was not compromised during the pandemic. This transformation of work or how we do business remains in place, with people still working from home and perhaps slowly transitioning to a hybrid setup, if at all, given the new alert level system that the country hopes to sustain.
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