ON its 75th year, Cetaphil Gentle Skin Cleanser has remained a staple of beauty magazines and dermatologists' prescriptions throughout the decades.

Cetaphil's signature product was invented in 1947 to address the need for gentle but effective skin cleansing. But word-of-mouth spread beyond the medical community, and in a short time, the skin cleanser became the best seller and household name that it was today.

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